Writing Consultants Inc.

Your Benefits

When we train, you gain:

    •  Higher productivity
    •  Improved professional rapport and respect
    •  Increased sales
    •  Stronger customer loyalty

Higher Productivity –

Workshop participants can count on boosting their productivity three ways:

    •  Writing will become more efficient. The complete range of business documents—
        from email to memos to customer letters to reports—will get out sooner.
    •  Readers will respond more accurately and more quickly, with a need for
        fewer follow-ups.
    •  Writers gain confidence, and with more confidence, they draft and edit
        even more rapidly.
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Improved Professional Rapport and Respect –

Readers want business communications to be concise. Readers also appreciate
communications that look professional and are error-free.

When writers satisfy those desires, they enjoy:
    •  Projecting stronger professionalism
    •  Creating better rapport
    •  Earning more respect
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Increased Sales –

Two goals should tower above all others in selling with the written word:

• Strong, relentless focus on what will benefit the readers
• Ease for readers in taking the next step

Our writing workshops are rigorously designed so workshop graduates
can achieve both goals.
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Stronger Customer Loyalty –
Every year, customer expectations grow. Their loyalty is becoming more scarce.

Strong writing skills can help attract, satisfy, and keep customers in these
challenging times. In particular, graduates of our workshops can:

    •  Use the professional, yet personable tone that customers prefer.
    •  Identify with customer needs.
    •  Express more credible empathy, when appropriate.
    •  Send bad news communications that keep customers' confidence and loyalty.
    •  Structure communications in line with contemporary customer reading patterns.
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